AdWords, or Google Ads for those ready to advertise
Google Ads (formerly AdWords) is a system of paid advertisements that Google displays between organic search results. We must warn you at this point that such activities unfortunately do not have much in common with positioning, but they are an important element of promoting your brand and can be described as part of an online marketing strategy.
Advertising in the traditional sense, i.e. in television or newspaper editions, is outdated and not very effective for a modern company. Real and substantive promotion has moved to where most recipients are – to the Internet. Google Ads is a service that fits this trend perfectly.
Sponsored links
Sponsored links are nothing more than ads that direct you to your website. Google displays them in two places: above and below organic results. And although the medium has changed, the approach to the necessary actions has not. Also online, promoting your brand requires an individual approach and a carefully planned campaign so that these displays are as closely matched as possible to the expectations of your potential customers.
Advertising in the form of paid links works according to the „pay per click” model. This means that you only incur the cost when the user goes to the advertised website. Displaying the link itself does not generate any fees.
For each campaign, you can set a specific budget, which does not have to be high to bring real benefits. Google provides the ability to set very clear limits, so you do not have to worry about unforeseen additional costs.
Interested in the offer?
Google Ads Campaign
Budget set? So you can start developing a Google Ads campaign. What do you need to know about it? First of all, it will fully correspond to the specific topic and the established keywords. Thanks to this, Google will be able to adjust the display of ads strictly to the entered query. How does it look in practice? If your ads are set for the phrase „folding umbrellas” (because, for example, such products are in the store’s offer), Google will present an ad for your website to people searching for this type of product. This is of course a big simplification, but it certainly allows you to get a sense of how the service works.
The campaign itself can be very personalized. You have an influence not only on the set of keywords. You also decide what its purpose, type, target location or group of recipients is.
Google’s offer seems simple and understandable. Many entrepreneurs try to adjust the campaign parameters on their own to achieve the best possible results. However, we know from experience that only targeted actions by specialists will ensure a high level of conversion and certainty that the planned budget will not be wasted.
