Your company on Facebook

Facebook was created with the idea of ​​virtually connecting acquaintances, friends and relatives. However, the rapid development of this platform has also allowed it to reach users treated as potential customers. In other words – business has also found a space for itself on Facebook!

Free reach is no longer the only way to promote a brand today. Due to its increasingly limited reach, an entrepreneur who wants to present his company in social media must take specific marketing actions. And paid Facebook Ads campaigns are one of them.

Interested in the offer?
You will receive a free quote!

Contact us!

Facebook Ads – what is worth knowing?

Paid Facebook Ads are targeted at users not only of this one platform, but also those related to it: Instagram or Messenger. This means that we can reach a large audience with information about your company, which can quickly translate into building lasting recognition and acquiring new customers. Like any tool, Facebook Ads works best when it has a clearly defined goal and strives to achieve it. In this case, there are three main target sections, the individual categories of which respond to the strictly defined needs of a given company. So what goals can you choose when deciding on a FB campaign?

01.

Section 1: Awareness

By choosing this goal, you will gradually build awareness of your brand among your potential customers. This is an excellent plan for companies that are entering the market or have undergone a major rebranding and need to re-emphasize their presence. Two goals have been made available in this section:

  • Brand recognition – which is related to displaying your ads to recipients who are most likely to be interested in the offer and remember it after displaying it,
  • Reach – i.e. reaching the largest possible group of new recipients, primarily by regularly displaying your ads to them.

In both cases, you pay for views, and the amount applies to as much as 1,000. Our advisors will help you set up ads related to building awareness of your customers and determine the technical details. You will have insight into statistics, and over time you will also gain new recipients.

02.

Section 2: Action

Facebook has developed the “Action” section for companies that plan to actively engage their potential audiences, which will visibly translate into more likes or comments. In this section, you can ensure that more users not only appear on your Facebook business page, but also partially create it. We run campaigns in this category for brands that are already recognizable but are still building their user network. And this can be made easier by the available goals:

  • Traffic – the most popular choice, because it allows you to redirect users to your website or to the Messenger conversation window,
  • Activity – an exceptionally effective goal, relating to the issue of likes, shares or comments,
    App installs – an ad that redirects to the store to download and install your product (for example, a game),
  • Video views – a way to encourage users to watch the video,
  • Contact acquisition – a method that allows you to obtain the contact details of people interested in your offer,
  • Messages – an ad considered to be quite direct, but also effective because it allows you to meet new customers on an ongoing basis.
03.

Section 3: Conversion

Increasing conversions allows you to acquire customers and complete transactions with positive finalization. Most entrepreneurs focus their social media activities on this. In the case of this campaign, Facebook Ads assumes a choice of three goals:

  • Conversions – ads optimized by FB to search for the most interested users (note that in this case it is also necessary to properly configure the analytical tool, which is the Facebook Pixel),
  • Catalog sales – an ideal goal for companies running an online store; depending on the settings, it can remind users of a waiting basket or display ads for recently viewed products,
  • Visits to the company – a very direct goal, because it works on the basis of location data – people located near your company’s branch or store will be displayed with the appropriate ad.

As you can see, there are many options for a Facebook campaign. However, our team deals not only with configuring ads from a technical perspective. As experienced people in this field, we also provide marketing consulting and a thorough analysis of the available options to choose the most effective one.