Visual identification of your company
Do you know what your company’s visual identification is and why it is so important in building your own brand? Our team consists of specialists who will take care of the proper presentation of your business in such a way that it becomes recognizable.
Visual identification is a fundamental element of building awareness in recipients, i.e. potential customers. Fully professional branding allows you to build a sense of trust and significantly affects the distinction of your company among the competition.
If you’re wondering if you need a visual identity…
A well-planned marketing strategy of a company is based to a very large extent on visual identification. Therefore, if you are wondering whether it is also needed in your business, the answer is: yes!
At the same time, it is difficult to clearly define visual identification. In a certain simplification, it can be called a promotional tool that consists of symbols, colors, graphic markings or in other words, it is a complete identification system, individual for each brand. We help our clients create a coherent, original and, of course, characteristic visual identification. We ensure that its structure is adapted to the nature of your company or industry and that the message is clear and understandable to the recipients.
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What actions do we take to develop visual identification?
Effective visual identification must be designed in great detail. It should be based on a coherent and clear message to build your brand identity and become permanently embedded in the minds of customers. The most important elements of company identification include:
- logo and logotype,
- typography, including selected colors,
- coherent appearance of advertising and utility materials, such as letterhead, envelopes, stamps or business cards, based on a common graphic scheme.
If you offer your customers products, visual identification also includes designing a line of packaging, which are in a sense advertising media for the products. They should therefore correspond to the entire graphic design. Your website should also be clearly based on the assumptions of visual identification adopted during the design.
Creating a complete identification project is not based only on words – all information, issues and assumptions adopted during brand building are included in an important document, which is the Visual Identity Book. It contains the basic book of the brand and the book of identification standards. These materials include and gather all graphic concepts and visual elements, such as company symbols, the appearance of the website or profiles on social media channels.
In our agency, we will help you prepare your branding from scratch to the final, physical production of materials, including advertisements in the form of light banners placed outdoors.
